• Sun. Sep 26th, 2021


Xiaomi remains on top in India smartphone market, OnePlus dominates premium: Counterpoint

Jul 31, 2021

India’s cell phone market kept on developing, in spite of the difficulties presented continuously Covid-19 wave, and crossed 33 million shipments in the second quarter of 2021, as per research firm Counterpoint Research. While Xiaomi stays the main part in the generally speaking cell phone market, OnePlus drives the exceptional fragment (Rs 30,000 or more) with almost 34% offer.

As indicated by Counterpoint, India’s cell phone shipments grew 82% year-on-year in the subsequent quarter, however the market declined 14% consecutively given a drop in shopper request due to the Covid-19 wave during the long periods of April and May.

“Cell phone shipments saw low volumes during April and May. Be that as it may, the market saw a repressed interest in June as limitations were lifted and stores began to resume. Disconnected driven brands were more influenced during April and May as customers were leaning toward online channels for buys,” Prachir Singh, Senior Research Analyst said.

Notwithstanding, he added that brands like Xiaomi and Realme had the option to hold volumes because of their better online reach. The Indian cell phone market additionally keeps on being overwhelmed by the Chinese players, which presently have a 79 percent generally share.

“The Redmi 9 series, just as the Redmi Note 10 series, drove the shipments for Xiaomi while online-substantial Galaxy M-series and F-series drove the shipments for Samsung. The portion of 5G cell phones is continually expanding, crossing 14% in the June-finished quarter. Realme was the top 5G cell phone brand with a 23 percent share, trailed by OnePlus,” Monika Sharma, Research Analyst said.Xiaomi was the main individual seller with a 28 percent portion of the overall industry driven by the Redmi 9 series and Redmi Note 10 series. As indicated by Counterpoint, four out of five top-selling models were from Xiaomi; this incorporates the Redmi 9A, Redmi 9 Power, Redmi Note 10, and Redmi 9. The three top models had in excess of 1,000,000 shipments. Notwithstanding, the spending plan Redmi 9A remaining parts the top of the line model for the last 3/4.

It likewise resembles Xiaomi’s endeavors in the exceptional classification are beginning to pay off with the organization catching more than 7% of the fragment, its most elevated ever as far as volumes. Contrast additionally takes note of that Poco saw triple-digit development in the quarter. While Poco is a different brand from Xiaomi India, statistical surveying firms like Counterpoint, will in general view them as a sub-brand.Samsung holds consistent at number two in the Indian cell phone market, driven by the Galaxy M and F series, which added to 66 percent of its shipments. It likewise arrived at its most elevated ever online offer this quarter. Vivo was number three with 61 percent yearly development and its offer in the top notch section rose to 12 percent. The V21, X60, and iQoo 7 series drove shipments for the brand.

Realme was the number four brand on the rundown with 140% yearly development and the brand’s forceful 5G push has assisted it with developing. It likewise turned into the quickest brand to arrive at 50 million aggregate cell phone shipments in India, as per Counterpoint.Oppo was number five in the rundown with 103% yearly development driven by telephones like OPPO F19 Pro Plus which was the top 5G cell phone model in the Rs 20,000-Rs 30,000 value band.

In the top notch section, Apple saw 144% development. It is the forerunner in the super exceptional portion which is telephone above Rs 45,000 and has more than 49% offer. Antithesis says that the solid interest for iPhone 11, and iPhone 12 drove this development.

In the mean time, OnePlus saw almost 200% yearly development, which was essentially determined by its OnePlus 9 series that dispatched in May. OnePlus caught three spots in the best five cell phone models in India’s top notch market and was the top 5G cell phone brand in the superior fragment with 48% offer.

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