• Thu. May 26th, 2022

Indian smartphone market declines 1 per cent in Q1 2022: Counterpoint

Apr 28, 2022

Supply requirements have made Indian cell phone shipments decline 1% year-on-year (YoY) to reach north of 38 million units in the primary quarter of 2022, as per Counterpoint Research’s Market Monitor.

Chinese brands held a 74 percent portion of the overall industry in Q1 2022, with Xiaomi driving the market at a 23 percent piece of the pie, despite the fact that its shipments declined 13% YoY. Various 5G model send-offs and forceful advancements elevated the Chinese brand to the best position. It was likewise second when it came to 5G cell phone shipments.

Samsung recovered the second spot with a 1 percent YoY decline. It likewise stayed the top-selling 5G cell phone brand in India for the second continuous quarter. The send off of the S22 series, combined with the redid A-series and M-series drove its development. The South Korean tech monster additionally kept up with its lead in the reasonable premium section. (Rs 30,000 to Rs 45,000).Realme caught the third spot by being the main top-five player to encounter YoY development in the quarter: 40%. Taking on UNISOC chipsets for its mass-market models helped its out, relieving a portion of the production network issues. Its more slender and designated item portfolio and forceful channel system likewise helped its growth.Vivo stayed at the fourth situation regardless of a 8 percent YoY decline. The impact on the disconnected market because of the Omicron wave and expanded rivalry impacted its shipment volumes in the mass-market portion. In any case, the organization expanded its portion of the internet based market through iQOO and its recently sent off T-series. Vivo additionally turned into the top 5G brand in the mid-portion (Rs 10,000 to Rs 20,000) attributable to the T-series.

Oppo by and by reliably kept up with its fifth situation in India’s cell phone market yet it declined 18% YoY in the quarter. The organization’s shipments experienced more because of its disconnected concentration. The organization is additionally offering more extravagant gadgets with the Reno 7 series, which saw great client reaction.

Apple grew 5% YoY and it stayed the top-selling brand in the superior section (Rs at least 30,000) with forceful proposals on the iPhone 13 and iPhone 12 series through disconnected channels driving this development.

OnePlus grew a shocking 346 percent YoY driven by shipments of the Nord CE 2 5G and 9RT. The Nord CE2 5G turned into the top 5G cell phone model in Q1 2022 as the brand caught the third situation in the top notch portion because of the 9 series.

Simultaneously, Indias in general portable handset market declined 16% YoY during the quarter as the component telephone market enrolled a 39 percent YoY decline. Itel proceeded with its 9-quarter market initiative in the component telephone fragment with a 21 percent portion of the overall industry.

Supply issues, high stock levels and client request relaxing because of high expansion were the significant explanations behind the downfall of the general versatile handset market.

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